Executive Summary
Why Are Developers Still Paying to Reach Their Own Users?
Last updated
Why Are Developers Still Paying to Reach Their Own Users?
Last updated
For the last two decades, Apple, Google, and Steam have controlled game distribution, forcing developers to rely on high-cost advertising networks like Google Ads, Facebook Ads, and Apple Ads to acquire users. This $125B/year industry has driven up Cost Per Install (CPI) and imposed restrictive policies, making it increasingly difficult for developers and players to connect. Similar barriers are now emerging in AI, restricting independent creators from effectively reaching and engaging users.
Yet, while these centralized platforms continue to tighten their grip, the gaming and AI industries are evolving in the opposite directionâtoward decentralization, personalization, and direct engagement. Players and developers alike demand greater control, lower costs, and more meaningful interactions beyond the constraints of corporate gatekeepers.
BCX meets this demand head-on by offering a new modelâone where developers can directly reward players with tokens, bypassing traditional ad networks entirely. No middlemen, no inflated costs.
Unlike past failed gaming tokens, which lacked real-world utility, relied on hype, or suffered from poor adoption, BCX is built differently. Many previous gaming tokens were tied to single games with small user bases, leaving them unsustainable. Others failed because they provided no meaningful way for players to use them, leading to rapid devaluation. Some focused on speculative gains rather than real adoption, discouraging developers from long-term support.
BCX is different. Backed by BlueStacks, one of the largest gaming platforms in the world with 20M+ monthly active users, BCX ensures immediate adoption across thousands of live mobile games. Players can earn BCX by playing, interacting with AI agents, and completing tasks, then use their tokens within a robust, multi-game economy. This real-world utility sets BCX apart from previous gaming tokens, ensuring long-term sustainability and value for players, developers, and creators alike.
By shifting power from platforms to players and developers, BCX creates a sustainable, decentralized gaming economy, positioning itself at the intersection of AI, gaming, and crypto for long-term growth.
BCX is more than just a tokenâitâs a rewards ecosystem integrating AI, gaming, and crypto through BlueStacks AI, a KOL (Key Opinion Leader) AI agent platform. Users earn BCX for engaging with personalized AI agents, completing tasks, and making in-game purchasesâbringing real-world utility to the tokenized economy.
AI-Driven Engagement: Users earn BCX by interacting with AI KOL agents or playing their favorite games on any device.
Cross-Chain Integration: Compatible with Ethereum, TON, and Solana for broader adoption.
Developer-Centric Economy: Game developers use BCX to attract high-value users, reducing acquisition costs.
Loyalty & Proof of Engagement (PoE): Blockchain records in-game purchases, unlocking cross-game rewards.
Global Expansion Strategy: Initial focus on Southeast Asia (Vietnam, Thailand, Indonesia, Philippines), followed by expansion into North America & Europe.
BCX aims to onboard 1M users in 2025, followed by global expansion. Over the next decade, BCX seeks to become the most widely used gaming and AI rewards token, bridging the gap between traditional gamers and crypto users.
